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    Sprout Social integration for Rig

    The easiest way to connect Sprout Social to Claude and other AI tools

    Sprout Social is a social media management platform covering published posts, profiles, engagement, mentions and the message inbox across channels.

    What Rig syncs from Sprout Social

    Once connected, Rig models these objects so questions resolve to the right tables and joins:

    • Posts
    • Profiles
    • Impressions
    • Engagements
    • Followers
    • Mentions
    • Inbox messages
    • Channels

    How Sprout Social connects to Rig

    Rig Ingest syncs your Sprout Social posts, profiles, engagement and inbox data into your warehouse on a schedule. Rig models posts and engagement by channel so social performance questions resolve correctly.

    Analyse social engagement by channel

    Rig reads Sprout Social impressions and engagements per post and profile, so you can compare channels on reach and engagement rate. You see where your audience is most active and which networks deserve more effort.

    Ask Rig
    • What is engagement rate by channel this quarter?
    • Which channel grew impressions fastest?
    • Compare engagement per post across networks

    Track follower growth

    Rig joins Sprout Social follower counts over time across profiles, so you can measure net follower growth by channel. That shows which channels are gaining audience and which have stalled.

    Ask Rig
    • How did followers grow by channel month over month?
    • Which profile had the most net new followers?
    • Show follower growth after our biggest posts

    Measure post performance

    By joining Sprout Social posts to impressions and engagements, Rig ranks posts on the metrics that matter. You find your top content by engagement rate and learn what formats and topics work best per channel.

    Ask Rig
    • Which posts had the highest engagement rate this month?
    • What post type performs best on each channel?
    • Show average engagement by posting time

    Monitor inbound message volume and response

    Rig reads Sprout Social inbox messages and mentions, so you can measure inbound volume and how quickly the team responds. That makes response time and message backlog visible across channels.

    Ask Rig
    • What is median response time to inbound messages?
    • How has mention volume trended over the last quarter?
    • Which channel drives the most inbound messages?

    Ask your Sprout Social data in Claude, ChatGPT or Cursor

    Rig serves your Sprout Social data to AI assistants over MCP. Once Sprout Social is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

    Frequently asked questions

    What Sprout Social data does Rig sync?
    Posts, profiles, impressions, engagements, followers, mentions, inbox messages and channels.
    Can Rig measure social engagement by channel?
    Yes. Rig models posts and engagement by channel in your warehouse, so engagement rate, follower growth and post performance questions are answered in plain English.
    Can I query Sprout Social data in Claude or ChatGPT?
    Yes. Once Sprout Social is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
    How often does Sprout Social data refresh?
    Rig Ingest syncs on a schedule you set and tracks schema changes automatically.

    Related integrations

    Connect Sprout Social data to AI tools like Claude

    Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.