What Criteo data does Rig sync?

Campaigns and ad sets with daily metrics like spend, impressions, clicks, conversions, retargeting performance and revenue.

Can Rig measure Criteo retargeting ROAS?

Yes. Rig models spend, conversions and revenue, so ROAS and cost-per-conversion questions are answered in plain English by campaign or ad set.

Can I query Criteo data in Claude or ChatGPT?

Yes. Once Criteo is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.

How often does Criteo data refresh?

Rig Ingest syncs on a schedule you set and tracks schema changes so new campaigns and fields appear automatically.

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Criteo integration for Rig

The easiest way to connect Criteo to Claude and other AI tools

Criteo is a commerce media and retargeting platform that runs display and retargeting campaigns to bring shoppers back to convert.

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What Rig syncs from Criteo

Once connected, Rig models these objects so questions resolve to the right tables and joins:

Campaigns
Ad sets
Spend
Impressions
Clicks
Conversions
Retargeting performance
Revenue

How Criteo connects to Rig

Rig Ingest syncs your Criteo campaigns, ad sets and daily performance into your warehouse on a schedule. Rig models spend, clicks, conversions and revenue so retargeting ROAS questions resolve correctly.

Measure retargeting ROAS and conversions

Rig reads Criteo spend, conversions and revenue, so you can see ROAS and cost per conversion for your retargeting campaigns. That shows whether bringing shoppers back is actually paying for itself.

Ask Rig

What was ROAS by campaign last month?
Show cost per conversion by ad set
Which campaigns drive the most retargeting revenue?

Compare Criteo against other channels

Because Criteo lands in the same warehouse as your other ad platforms, Rig can compare its ROAS and conversion cost against Google, Meta and the rest. Marketers see where retargeting fits in the blended picture.

Ask Rig

How does Criteo ROAS compare to Meta and Google?
What is blended ROAS across all channels including Criteo?
Which channel has the cheapest conversions this quarter?

Track spend pacing and budget

Rig reads daily Criteo spend, so you can see how campaigns are pacing against budget and catch overspend early. Marketers keep retargeting budget aligned with the month.

Ask Rig

How much have we spent month to date by campaign?
Which campaigns are pacing over budget?
Show daily spend trend across Criteo campaigns

Join Criteo spend to real revenue

By joining Criteo spend to orders in your warehouse, Rig measures ROAS and CAC on actual revenue rather than platform-attributed conversions. That keeps retargeting honest against the bottom line.

Ask Rig

What is blended CAC from Criteo against warehouse orders?
Compare Criteo-reported conversions to real purchases
Which campaigns drove the most revenue per dollar spent?

Ask your Criteo data in Claude, ChatGPT or Cursor

Rig serves your Criteo data to AI assistants over MCP. Once Criteo is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

Frequently asked questions

What Criteo data does Rig sync?: Campaigns and ad sets with daily metrics like spend, impressions, clicks, conversions, retargeting performance and revenue.
Can Rig measure Criteo retargeting ROAS?: Yes. Rig models spend, conversions and revenue, so ROAS and cost-per-conversion questions are answered in plain English by campaign or ad set.
Can I query Criteo data in Claude or ChatGPT?: Yes. Once Criteo is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
How often does Criteo data refresh?: Rig Ingest syncs on a schedule you set and tracks schema changes so new campaigns and fields appear automatically.