Google Ads integration for Rig
The easiest way to connect Google Ads to Claude and other AI tools
Google Ads is Google's advertising platform for running search, shopping, display and video campaigns across Google and YouTube.
What Rig syncs from Google Ads
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Campaigns
- Ad groups
- Ads
- Keywords
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
How Google Ads connects to Rig
Rig Ingest syncs your Google Ads campaigns, ad groups, keywords and daily performance into your warehouse on a schedule. Rig models spend, clicks, conversions and conversion value so ROAS and cost questions resolve correctly across the account.
Measure ROAS and cost per conversion across campaigns
Return on ad spend is conversion value divided by cost, and Rig reads both straight from Google Ads. You can break ROAS and cost per conversion down by campaign, ad group or keyword, and compare paid search against your other channels in the same warehouse.
- What was ROAS by campaign last month?
- Show cost per conversion by ad group this quarter
- Which keywords spent the most with no conversions?
Find wasted spend at the keyword and ad level
Rig joins Google Ads keyword and ad performance to spend, so you can surface terms burning budget without returning value. That turns a manual search-term review into a single plain-English question.
- Which keywords have high spend and low conversion rate?
- Show ads with click-through rate below the campaign average
- List keywords with impressions but zero clicks last week
Track spend pacing against budget
Rig reads daily cost from Google Ads, so you can see how fast each campaign is spending and whether it is on track for the month. Marketers catch overspend and underspend before the budget runs out.
- How much have we spent month to date by campaign?
- Which campaigns are pacing over budget this month?
- Show daily spend trend for the brand campaign
Join ad spend to revenue for true blended performance
By joining Google Ads spend to orders or opportunities in your warehouse, Rig measures blended CAC and ROAS on real revenue rather than platform-reported conversions. That gives finance and marketing one number they both trust.
- What is blended CAC from Google Ads against closed revenue?
- Compare platform-reported conversions to warehouse orders
- Which campaigns drove the most revenue per dollar spent?
Ask your Google Ads data in Claude, ChatGPT or Cursor
Rig serves your Google Ads data to AI assistants over MCP. Once Google Ads is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- What Google Ads data does Rig sync?
- Campaigns, ad groups, ads, keywords and daily metrics like impressions, clicks, cost, conversions and conversion value, across search, shopping, display and video.
- Can Rig calculate ROAS without a dashboard?
- Yes. Rig models cost and conversion value, so ROAS and cost-per-conversion questions are answered in plain English and broken down by campaign, ad group or keyword.
- Can I query Google Ads data in Claude or ChatGPT?
- Yes. Once Google Ads is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
- How often does Google Ads data refresh?
- Rig Ingest syncs on a schedule you set and tracks schema changes so new campaigns and fields appear automatically.
Related integrations
Connect Google Ads data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.