Google Analytics 4 integration for Rig
The easiest way to connect Google Analytics 4 to Claude and other AI tools
Google Analytics 4 is Google's event-based web and app analytics platform, where every interaction is recorded as an event with parameters across sessions and users.
What Rig syncs from Google Analytics 4
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Events
- Event parameters
- Sessions
- Users
- Traffic sources
- Conversions
- Ecommerce purchases
- Channels
How Google Analytics 4 connects to Rig
Rig Ingest syncs your GA4 event export into your warehouse on a schedule, keeping the raw event and parameter structure intact. Rig then models sessions, users and channels so funnel and conversion questions resolve correctly.
Analyse funnels and conversion rate by channel
A funnel measures how many users move from one step to the next toward a conversion. Rig reads GA4 events and parameters, so you can build any step sequence and see conversion rate by traffic source, channel and landing page without rebuilding GA4 explorations.
- What is the checkout funnel conversion rate by channel this month?
- Which traffic source converts best for signups?
- Show drop-off between add-to-cart and purchase
Attribute conversions and revenue to sources
Rig joins GA4 conversions and ecommerce purchases to their traffic sources and channels, so you can see which campaigns and channels actually drive revenue, not just sessions. That makes spend and channel decisions defensible.
- Which channels drove the most purchase revenue last quarter?
- What is conversion rate by campaign and medium?
- Show revenue per session by landing page
Track activation from first session to key event
Activation measures whether new users reach a meaningful first action. By reading GA4 events in order per user, Rig shows how many new users hit your activation event and how long it takes from first session.
- What share of new users complete onboarding in their first session?
- How long from first visit to first purchase on average?
- Which acquisition channel produces the most activated users?
Measure retention and returning users
Rig groups GA4 users by first-seen date and tracks return visits, so you can build retention curves and weekly cohorts. Product and growth teams see whether changes actually keep users coming back.
- Show weekly retention by signup cohort
- What is the 30-day return rate for new users?
- Which channels bring the highest-retaining users?
Ask your Google Analytics 4 data in Claude, ChatGPT or Cursor
Rig serves your Google Analytics 4 data to AI assistants over MCP. Once Google Analytics 4 is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- What GA4 data does Rig sync?
- Events and event parameters, sessions, users, traffic sources, conversions, ecommerce purchases and channels from your GA4 export, with the raw event structure preserved.
- Can I build GA4 funnels without explorations?
- Yes. Rig models GA4 events and parameters in your warehouse, so funnel, conversion and channel questions are answered in plain English with governed SQL.
- Can I query Google Analytics 4 data in Claude or ChatGPT?
- Yes. Once GA4 is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
- How often does GA4 data refresh?
- Rig Ingest syncs on a schedule you set and tracks new events and parameters so they appear automatically.
Related integrations
Connect Google Analytics 4 data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.