What does Rig sync from Fairing?

Survey responses and the question catalog. Each response carries the order ID, customer ID and email, which is what lets the answers join to orders and customers.

Can I join survey answers to order value?

Yes, and that is the point of syncing it. Once responses sit beside your Shopify or other order data, declared attribution can be measured in revenue rather than in response counts.

What do I need to connect Fairing?

An API key from your Fairing account.

How does this compare with pixel-based attribution?

They answer different questions and disagree usefully. Pixels record what they can observe; surveys record what customers say. Holding both in one warehouse lets you quantify the gap rather than pick a side.

Analytics & product Supported

Fairing integration for Rig

The easiest way to connect Fairing to Claude and other AI tools

Fairing, formerly Enquire Labs, asks customers a short question after checkout, most often how they heard about you, to capture attribution that tracking pixels cannot see.

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What Rig syncs from Fairing

Once connected, Rig models these objects so questions resolve to the right tables and joins:

Survey responses
Question catalog
Order ID
Customer ID
Email

How Fairing connects to Rig

Give Rig an API key. Rig syncs every survey response along with the question catalog, and because each response carries the order ID, customer ID and email, the answers join directly to your orders and customers rather than sitting in a separate reporting silo.

Compare declared attribution against tracked attribution

Post-purchase surveys capture what pixels cannot: word of mouth, podcasts, offline, and channels that block tracking. Rig puts self-reported attribution next to your platform-reported attribution in one warehouse, so the two can be compared per order instead of per dashboard.

Ask Rig

Where do customers say they heard about us versus what the pixel claims?
What share of revenue comes from channels no platform takes credit for?
Which channels are over-claiming relative to what customers report?

Value each acquisition source by what it actually returns

Because responses join to orders, a declared source can be followed through to order value, repeat rate and lifetime value. That turns a survey result into a channel economics question rather than a share-of-mentions chart.

Ask Rig

What is the average order value by how customers heard about us?
Which self-reported channels produce the best repeat purchase rate?
What is 12-month LTV by declared acquisition source?

Watch how the answer mix moves

The distribution of survey answers shifts as campaigns launch and awareness builds. With the history in your warehouse, you can see those shifts against the dates you actually changed something, rather than comparing two point-in-time screenshots.

Ask Rig

How did the answer mix change after the podcast campaign started?
Are word-of-mouth mentions growing as a share of responses?
Which sources are declining month over month?

Ask your Fairing data in Claude, ChatGPT or Cursor

Rig serves your Fairing data to AI assistants over MCP. Once Fairing is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

Frequently asked questions

What does Rig sync from Fairing?: Survey responses and the question catalog. Each response carries the order ID, customer ID and email, which is what lets the answers join to orders and customers.
Can I join survey answers to order value?: Yes, and that is the point of syncing it. Once responses sit beside your Shopify or other order data, declared attribution can be measured in revenue rather than in response counts.
What do I need to connect Fairing?: An API key from your Fairing account.
How does this compare with pixel-based attribution?: They answer different questions and disagree usefully. Pixels record what they can observe; surveys record what customers say. Holding both in one warehouse lets you quantify the gap rather than pick a side.