Instagram Business integration for Rig
The easiest way to connect Instagram Business to Claude and other AI tools
Instagram Business accounts expose organic performance data for posts, reels, stories and audience, separately from paid advertising.
What Rig syncs from Instagram Business
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Profile
- Daily account insights
- Follower series
- Online follower series
- Audience demographics
- Media with insights
- Reels and carousel children
- Stories with insights
- Comments and replies
- Tagged media mentions
How Instagram Business connects to Rig
Give Rig an access token and the Instagram user IDs to sync. Rig pulls organic profile and account insights, follower and online-follower series, audience demographics, media including reels and carousel children with per-media insights, live stories with story insights, comments with replies, and tagged-media mentions. Paid Instagram activity comes from the Meta Ads connector instead.
Judge organic content on more than likes
Instagram's own app shows recent performance and little history. In the warehouse, per-media insights accumulate, so content can be ranked over any period and compared by format, theme or posting time rather than by whatever is still on screen.
- Which posts drove the most profile visits and follows?
- Do reels outperform carousels for reach in our account?
- What posting times produce the best engagement rate?
Connect organic activity to sales
Organic social is defended on reach because reach is what the platform reports. With account insights beside your orders, you can look at whether periods of strong organic performance line up with revenue, and whether specific posts moved anything.
- Do spikes in profile visits precede spikes in orders?
- Which posts coincided with our best sales days?
- How does organic reach compare with paid on driving site traffic?
Watch the audience, not just the follower count
Follower count is a single number hiding a lot of movement. Demographics, follower series and online-follower series show who is actually there and when they are online, which is what makes posting decisions rather than a vanity chart.
- How has our audience demographic mix changed this year?
- When are our followers most active, by day and hour?
- Which content attracts followers who then engage repeatedly?
Ask your Instagram Business data in Claude, ChatGPT or Cursor
Rig serves your Instagram Business data to AI assistants over MCP. Once Instagram Business is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- Does this include Instagram ads?
- No. Paid Instagram activity comes through the Meta Ads connector. This one covers organic performance, which is why both are worth syncing.
- What kinds of media are covered?
- Posts, reels and carousel children with per-media insights, plus live stories with story insights, comments with their replies, and tagged-media mentions.
- What do I need to connect it?
- An access token and the Instagram user IDs for the Business or Creator accounts you want to sync.
- Does it work for personal accounts?
- No. Instagram only exposes this data for Business and Creator accounts.
Related integrations
Connect Instagram Business data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.