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    Amazon Ads integration for Rig

    The easiest way to connect Amazon Ads to Claude and other AI tools

    Amazon Ads is Amazon's advertising platform for Sponsored Products, Sponsored Brands and Sponsored Display campaigns that promote listings across Amazon.

    What Rig syncs from Amazon Ads

    Once connected, Rig models these objects so questions resolve to the right tables and joins:

    • Sponsored Products campaigns
    • Sponsored Brands campaigns
    • Sponsored Display campaigns
    • Ad groups
    • Keywords
    • ACOS
    • Spend
    • Sales
    • Impressions

    How Amazon Ads connects to Rig

    Rig Ingest syncs your Amazon Ads campaigns, ad groups, keywords and daily performance into your warehouse on a schedule. Rig models spend, sales and ACOS so profitability and keyword questions resolve correctly across campaign types.

    Manage ACOS and ad-attributed sales

    Advertising cost of sales is spend divided by attributed sales, and Rig reads both from Amazon Ads. You can track ACOS by campaign, ad group or keyword and find products where ad spend is eating the margin.

    Ask Rig
    • What was ACOS by campaign last month?
    • Which keywords have ACOS above our target?
    • Show ad-attributed sales by product over time

    Find wasted spend across keywords and campaigns

    Rig joins Amazon Ads keyword performance to spend and sales, so you can surface terms spending budget without driving sales. That turns a manual search-term report into a single question.

    Ask Rig
    • Which keywords spent the most with no sales?
    • Show campaigns with rising spend and falling sales
    • List ad groups with ACOS above 50 percent

    Compare performance across campaign types

    Rig models Sponsored Products, Brands and Display together, so you can compare spend, sales and ACOS across all three. That shows which campaign type returns the most for each product line.

    Ask Rig
    • Compare ACOS across Sponsored Products, Brands and Display
    • Which campaign type drives the most sales per dollar?
    • Show spend share by campaign type this quarter

    Track spend pacing against budget

    Rig reads daily Amazon Ads spend, so you can see how campaigns are pacing and catch ones overspending before the budget runs dry. Sellers keep ad budget aligned with the month.

    Ask Rig
    • How much have we spent month to date by campaign?
    • Which campaigns are pacing over budget?
    • Show daily spend trend across all campaign types

    Ask your Amazon Ads data in Claude, ChatGPT or Cursor

    Rig serves your Amazon Ads data to AI assistants over MCP. Once Amazon Ads is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

    Frequently asked questions

    What Amazon Ads data does Rig sync?
    Sponsored Products, Sponsored Brands and Sponsored Display campaigns, ad groups and keywords with daily metrics like spend, sales, ACOS and impressions.
    Can Rig track ACOS without a dashboard?
    Yes. Rig models spend and attributed sales, so ACOS and wasted-spend questions are answered in plain English by campaign, ad group or keyword.
    Can I query Amazon Ads data in Claude or ChatGPT?
    Yes. Once Amazon Ads is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
    How often does Amazon Ads data refresh?
    Rig Ingest syncs on a schedule you set and tracks schema changes so new campaigns and fields appear automatically.

    Related integrations

    Connect Amazon Ads data to AI tools like Claude

    Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.