What credentials do I need?

The account-specific API URL and an API token, both from Settings then Developer in ActiveCampaign.

Does it include the CRM side as well as email?

Yes. Deals and pipelines come across with the marketing objects, which is what allows campaign performance to be measured in pipeline rather than engagement.

Can I join it to ecommerce data?

Yes. With ActiveCampaign and your store in one warehouse, email activity joins to actual orders rather than to platform-reported attribution.

Marketing & email Supported

ActiveCampaign integration for Rig

The easiest way to connect ActiveCampaign to Claude and other AI tools

ActiveCampaign combines email marketing, marketing automation and a light CRM, used mostly by small and mid-sized businesses to run lifecycle campaigns.

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What Rig syncs from ActiveCampaign

Once connected, Rig models these objects so questions resolve to the right tables and joins:

Contacts
Accounts
Deals
Pipelines
Lists
Campaigns
Tags
Automations

How ActiveCampaign connects to Rig

Give Rig the account API URL and token from Settings then Developer. Rig syncs contacts, accounts, deals, pipelines, lists, campaigns, tags and automations, so the marketing side and the deal side land together rather than in separate exports.

Follow a contact from campaign to closed deal

ActiveCampaign holds both the email activity and the deal record, but reporting across the two is thin. In the warehouse they join properly, so a campaign can be measured on the deals it produced rather than on opens and clicks.

Ask Rig

Which campaigns produce contacts that become deals?
What is the average deal value by acquisition campaign?
How long from first email engagement to closed deal?

See what automations actually achieve

Automations accumulate and rarely get reviewed. With automation membership and outcomes in the warehouse, you can check which sequences move people forward and which quietly do nothing but send email.

Ask Rig

Which automations have the best conversion to purchase?
How many contacts are sitting in automations that never complete?
Which sequences drive the most unsubscribes?

Segment on behaviour, not just tags

Tags and lists describe what marketing believes about a contact. Once orders and product usage sit beside them, you can compare that belief against what people actually did and fix segments that have drifted.

Ask Rig

Do contacts tagged as high intent actually buy more?
Which list segments have the best repeat purchase rate?
Where do our tags disagree with real behaviour?

Ask your ActiveCampaign data in Claude, ChatGPT or Cursor

Rig serves your ActiveCampaign data to AI assistants over MCP. Once ActiveCampaign is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

Frequently asked questions

What does Rig sync from ActiveCampaign?: Contacts, accounts, deals, pipelines, lists, campaigns, tags and automations.
What credentials do I need?: The account-specific API URL and an API token, both from Settings then Developer in ActiveCampaign.
Does it include the CRM side as well as email?: Yes. Deals and pipelines come across with the marketing objects, which is what allows campaign performance to be measured in pipeline rather than engagement.
Can I join it to ecommerce data?: Yes. With ActiveCampaign and your store in one warehouse, email activity joins to actual orders rather than to platform-reported attribution.