HubSpot integration for Rig
The easiest way to connect HubSpot to Claude and other AI tools
HubSpot is a CRM and marketing platform covering contacts, companies, deals, tickets and marketing campaigns.
What Rig syncs from HubSpot
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Contacts
- Companies
- Deals
- Deal stages and pipelines
- Engagements
- Marketing emails
- Forms and campaigns
- Tickets
How HubSpot connects to Rig
Rig Ingest syncs your HubSpot CRM and marketing objects into your warehouse on a schedule. Rig models deals, pipelines and engagement so revenue and funnel questions resolve correctly across sales and marketing.
Track deal velocity and pipeline conversion
Rig reads HubSpot deal stage history, so you can measure how long deals spend in each stage, where they drop, and which pipelines convert best. Sales leaders get a live view of the funnel without rebuilding HubSpot reports.
- What is average time to close by deal stage?
- Which pipeline has the highest stage-to-stage conversion?
- Show deals stuck in negotiation for over 30 days
Connect marketing campaigns to revenue
By joining HubSpot marketing campaigns, forms and email engagement to deals, Rig shows which campaigns actually sourced pipeline and closed revenue, not just clicks. That makes marketing spend decisions defensible.
- Which campaigns sourced the most closed-won revenue?
- What is cost per opportunity by channel?
- Show form conversion rate by landing page
Measure lead response and follow-up
Rig uses HubSpot engagement records to measure how fast leads are followed up and how many touches it takes to convert. Slow follow-up is one of the biggest leaks in inbound funnels, and this makes it visible.
- What is median time to first contact for new leads?
- Which reps follow up slowest?
- How many touches does a typical closed deal take?
Keep the CRM clean and accurate
Rig flags missing properties, stale deals and duplicate records across HubSpot so operations teams can keep data trustworthy. Clean data is what makes every downstream report and AI answer reliable.
- Which deals are missing an amount or close date?
- Find duplicate companies by domain
- Show contacts with no owner assigned
Ask your HubSpot data in Claude, ChatGPT or Cursor
Rig serves your HubSpot data to AI assistants over MCP. Once HubSpot is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- What HubSpot data does Rig sync?
- Contacts, Companies, Deals, deal stage history, Engagements, marketing emails, forms, campaigns and Tickets, including custom properties.
- Can Rig link HubSpot marketing to closed revenue?
- Yes. Rig joins campaigns and engagement to deals in your warehouse, so you can attribute pipeline and revenue to marketing activity.
- Can I ask HubSpot questions in Claude or ChatGPT?
- Yes. After syncing, Rig serves HubSpot data to AI assistants over MCP for plain-English questions.
- How fresh is the HubSpot data?
- Rig Ingest syncs on a schedule and tracks property changes so new fields show up automatically.
Related integrations
Connect HubSpot data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.