Northbeam integration for Rig
The easiest way to connect Northbeam to Claude and other AI tools
Northbeam is a marketing attribution platform that ties ad spend to revenue across channels using blended and platform-reported metrics.
What Rig syncs from Northbeam
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Spend
- Revenue
- ROAS
- Channel performance
- Customer journeys
- Blended metrics
- Platform-reported metrics
- Attribution models
How Northbeam connects to Rig
Rig Ingest syncs your Northbeam spend, revenue and attribution data into your warehouse on a schedule. Rig then models channels, journeys and attribution so ROAS and spend questions resolve correctly.
Analyse ROAS and spend efficiency by channel
ROAS measures revenue returned per dollar of ad spend. Rig reads Northbeam spend and revenue by channel, so you can compare ROAS across platforms, campaigns and time periods, and see where efficiency is rising or falling without exporting Northbeam reports.
- What is blended ROAS by channel this month?
- Which campaigns have the worst ROAS this quarter?
- Compare platform-reported and Northbeam-attributed ROAS
Compare attribution models and reported metrics
Rig keeps both Northbeam's blended attribution and platform-reported numbers, so you can see where they diverge and why. That helps you trust the right figure when planning spend rather than double-counting revenue.
- Where does platform-reported revenue overstate Northbeam attribution?
- Show first-touch versus last-touch revenue by channel
- Which channels are most over-credited by the platforms?
Map customer journeys to conversions
By reading Northbeam customer journeys, Rig shows the channel paths that lead to conversion and the assists along the way. Marketing teams see which channels open journeys versus close them.
- Which channels most often start converting journeys?
- What is the average number of touches before a first purchase?
- Show top assisting channels for paid search conversions
Track spend, revenue and budget pacing
Rig rolls up Northbeam spend and revenue across channels, so you can track total spend against revenue and pace budget through the period. Finance and growth teams see blended performance in one place.
- What is total spend and revenue by channel month to date?
- Are we pacing over or under budget this month?
- Show blended ROAS trend over the last 90 days
Ask your Northbeam data in Claude, ChatGPT or Cursor
Rig serves your Northbeam data to AI assistants over MCP. Once Northbeam is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- What Northbeam data does Rig sync?
- Spend, revenue, ROAS, channel performance, customer journeys, and both blended and platform-reported metrics across your attribution models.
- Can Rig reconcile blended and platform-reported metrics?
- Yes. Rig keeps both in your warehouse, so you can compare attribution models and see where platform numbers diverge from Northbeam's view.
- Can I query Northbeam data in Claude or ChatGPT?
- Yes. Once Northbeam is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
- How often does Northbeam data refresh?
- Rig Ingest syncs on a schedule you set so spend, revenue and attribution stay current.
Related integrations
Connect Northbeam data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.