Microsoft Ads integration for Rig
The easiest way to connect Microsoft Ads to Claude and other AI tools
Microsoft Advertising, formerly Bing Ads, runs search and shopping campaigns across Bing, Yahoo and partner networks.
What Rig syncs from Microsoft Ads
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Campaigns
- Ad groups
- Ads
- Keywords
- Account reports
- Campaign reports
- Ad group reports
- Keyword reports
- Search term reports
- Geographic reports
How Microsoft Ads connects to Rig
Authorise Rig with Connect with Microsoft Ads, or paste OAuth client credentials and a refresh token. Rig syncs every account the authorised user can reach, across multiple customers unless you narrow it, and pulls daily performance reports at account, campaign, ad group, ad, keyword, search term and geographic level.
See Bing next to Google rather than in a separate tab
Microsoft Ads is usually the channel nobody checks, which is exactly why it drifts. Rig lands it in the same warehouse and the same shape as your other paid channels, so it appears in blended reporting automatically instead of needing someone to remember it.
- What share of paid search spend and revenue is Microsoft Ads?
- How does cost per acquisition compare between Microsoft Ads and Google Ads?
- Which channel has the better return at the same spend level?
Mine search terms for waste and opportunity
The search term report shows what people actually typed, as opposed to the keywords you bid on. Rig syncs it daily so you can find spend going to irrelevant queries and find converting queries you have not yet targeted, without exporting a report each week.
- Which search terms cost the most and converted least last month?
- What converting search terms are we not bidding on as keywords?
- Show spend by search term for the branded campaigns
Break performance down by geography
Rig pulls the geographic report alongside the rest, so regional performance is queryable next to your orders and delivery data. That makes it straightforward to check whether spend is going where you can actually serve customers profitably.
- Which regions have the best return on ad spend?
- Are we spending in areas where we do not ship?
- Show cost per acquisition by country this quarter
Ask your Microsoft Ads data in Claude, ChatGPT or Cursor
Rig serves your Microsoft Ads data to AI assistants over MCP. Once Microsoft Ads is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- What does Rig sync from Microsoft Ads?
- The campaign, ad group, ad and keyword structure, plus daily performance reports at account, campaign, ad group, ad, keyword, search term and geographic level.
- Does Rig sync more than one Microsoft Ads account?
- Yes. Every account the authorised user can reach is synced, across multiple customers, unless you narrow it to specific accounts.
- How do I connect Microsoft Ads to Rig?
- Click Connect with Microsoft Ads to authorise over OAuth, or paste OAuth client credentials plus a refresh token if you would rather manage the application yourself.
- Why do recent numbers change after a sync?
- Conversions attribute after the click, so recent days restate. Rig re-pulls a trailing window on each sync so late conversions land rather than being frozen at their first value.
Related integrations
Connect Microsoft Ads data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.