Klaviyo integration for Rig
The easiest way to connect Klaviyo to Claude and other AI tools
Klaviyo is an email and SMS marketing platform for ecommerce brands, built around campaigns, automated flows, segments and revenue attribution.
What Rig syncs from Klaviyo
Once connected, Rig models these objects so questions resolve to the right tables and joins:
- Campaigns
- Flows and flow messages
- Messages
- Metrics (opens, clicks, placed order)
- Lists and segments
- Profiles
- Events
- Attributed revenue
How Klaviyo connects to Rig
Rig Ingest syncs your Klaviyo campaigns, flows, messages, metrics and profiles into your warehouse on a schedule. Rig models sends and engagement events so campaign, flow and revenue questions resolve correctly.
Measure campaign and flow revenue
Klaviyo attributes orders back to the campaign or flow that drove them. Rig reads attributed revenue alongside sends and conversions, so you can see which campaigns and automated flows generate the most revenue and how that splits between one-off sends and always-on flows.
- Which flows drove the most attributed revenue last quarter?
- Compare revenue per send for campaigns versus flows
- What is the abandoned cart flow's revenue this month?
Track list growth and engagement
Rig joins Klaviyo profiles, list memberships and engagement events, so you can see how lists and segments grow, churn and engage over time. That shows whether your audience is getting healthier or your most active subscribers are going quiet.
- How did my main list grow week over week this quarter?
- Which segment has the highest engagement rate?
- How many profiles became unengaged in the last 90 days?
Analyse deliverability, open and click rates
Rig reads Klaviyo open, click, bounce and unsubscribe metrics per message, so you can track deliverability and engagement over time. You can spot campaigns with falling open rates or rising spam complaints before they hurt sender reputation.
- What is open and click rate by campaign over the last 30 days?
- Which campaigns had the highest unsubscribe rate?
- Show bounce rate trend by month
Compare revenue per recipient
Revenue per recipient measures how much each subscriber who received a message generated. Rig divides attributed revenue by recipients per campaign and flow, so you can rank sends by efficiency rather than raw revenue and find which audiences are worth the most per email.
- What is revenue per recipient by campaign this quarter?
- Which flow has the highest revenue per recipient?
- Compare revenue per recipient across segments
Ask your Klaviyo data in Claude, ChatGPT or Cursor
Rig serves your Klaviyo data to AI assistants over MCP. Once Klaviyo is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.
Frequently asked questions
- What Klaviyo data does Rig sync?
- Campaigns, flows and flow messages, messages, metrics like opens, clicks and placed orders, lists, segments, profiles, events and attributed revenue.
- Can Rig connect Klaviyo sends to revenue?
- Yes. Rig models attributed revenue against campaigns, flows and recipients in your warehouse, so revenue per send and revenue per recipient questions are answered in plain English.
- Can I query Klaviyo data in Claude or ChatGPT?
- Yes. Once Klaviyo is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP.
- How often does Klaviyo data refresh?
- Rig Ingest syncs on a schedule you set and tracks schema changes so new metrics and fields appear automatically.
Related integrations
Connect Klaviyo data to AI tools like Claude
Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.