What Marketo data does Rig sync?

People, attribution, web and lead lifecycle activities, programs, smart campaigns, emails, forms and static lists, with email engagement available as an opt-in stream.

Will Rig use up my Marketo API quota?

Marketo allows 50,000 calls a day per instance, shared with your other integrations. Rig caps each sync at 20,000 calls by default and carries on the next night, so your other tools stay within the quota.

How far back does the first sync go?

Activities start 365 days back and people created 730 days back, unless you set earlier dates when you connect. After that every night carries on from where it stopped.

Why is email engagement off by default?

Email activity is often half of an instance's volume. You can tick it when you choose streams if you want it.

Marketing & email Supported

Marketo Engage integration for Rig

The easiest way to connect Marketo Engage to Claude and other AI tools

Marketo Engage is Adobe's marketing automation platform, which tracks people, their activity and the programs and campaigns that engage them.

Try Rig Book a demo

What Rig syncs from Marketo Engage

Once connected, Rig models these objects so questions resolve to the right tables and joins:

People
Attribution activities
Web and form activities
Lead lifecycle activities
Email engagement (opt-in)
Programs
Smart campaigns
Emails
Forms
Static lists

How Marketo Engage connects to Rig

Rig Ingest syncs Marketo into your warehouse on a schedule, signing in with a LaunchPoint custom service. It extracts people in bulk, walks the activity log from where it stopped last night, and keeps within your instance's daily call quota.

Read the step-by-step Marketo Engage setup guide

Trace marketing activity to pipeline

Attribution activities record Salesforce campaign membership, program progression, interesting moments and lead conversion. Rig reads them with programs and their Salesforce campaign IDs, so you can see which programs touched a person before they converted.

Ask Rig

Which programs touched people before they converted this quarter?
Show campaign status changes by program for the last 90 days
How many interesting moments did each program produce?

Understand web and form engagement

Web activities are page visits, form fills and link clicks tied to a person. Rig lands them in the warehouse, so you can follow how people move from a first visit to a form fill and see which forms and pages lead to more.

Ask Rig

Which forms produced the most fill-outs last month?
Show page visits before first form fill by person
Which links get the most clicks?

Follow the lead lifecycle

Lead lifecycle activities cover new leads, score changes, merges and deletes. Rig reads them with the person records, so you can measure how fast leads gain score, how often they merge and where they come from.

Ask Rig

How many new leads did we create each week this quarter?
Show average lead score by original source
How many duplicate leads were merged last month?

Audit emails, forms and smart campaigns

Emails, forms, smart campaigns and static lists are the assets your team builds in Marketo. Rig syncs them in full each run, so you can list what exists, and add email engagement when you want to measure sends.

Ask Rig

List all smart campaigns and their programs
List all forms and their names
List all static lists

Ask your Marketo Engage data in Claude, ChatGPT or Cursor

Rig serves your Marketo Engage data to AI assistants over MCP. Once Marketo Engage is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

Frequently asked questions

What Marketo data does Rig sync?: People, attribution, web and lead lifecycle activities, programs, smart campaigns, emails, forms and static lists, with email engagement available as an opt-in stream.
Will Rig use up my Marketo API quota?: Marketo allows 50,000 calls a day per instance, shared with your other integrations. Rig caps each sync at 20,000 calls by default and carries on the next night, so your other tools stay within the quota.
How far back does the first sync go?: Activities start 365 days back and people created 730 days back, unless you set earlier dates when you connect. After that every night carries on from where it stopped.
Why is email engagement off by default?: Email activity is often half of an instance's volume. You can tick it when you choose streams if you want it.