Connect Mailchimp to Rig

    Sync your Mailchimp audiences, campaigns, automations, templates and campaign reports into Rig, so your AI tools can read email performance beside sales. Mailchimp connects with an API key plus the datacenter prefix at the end of that key.

    Before you start

    • You need Manager permissions in Mailchimp. Mailchimp lets users with that level generate their own API keys.

    Step 1: Create a Mailchimp API key

    1. Click your profile icon and choose Profile.
    2. Open the Extras menu and choose API keys.
    3. In the Your API Keys section, click Create A Key.
    4. Name the key after Rig, so you know what uses it, then click Generate Key.
    5. Click Copy Key to Clipboard and save the key somewhere safe. Mailchimp will not show it again.
    6. Click Done.

    The datacenter prefix is in the key
    The end of your key is the datacenter prefix, such as us10 or us19. In the key abc123def-us10 the prefix is us10. Rig needs it separately because it forms the address of the Mailchimp API.

    Step 2: Connect it in Rig

    Adding a source needs a workspace owner, or a role with the Manage connections permission, on a workspace where you manage your own connections. If the Connectors tab says “Data ingestion for this workspace is managed by Rig”, ask an owner or Rig support to add the source.

    1. In Rig, open Connections, choose the Connectors tab and go to Sources & actions.
    2. Search for Mailchimp, open the card and click Connect.
    3. Mailchimp API key: the full key from Step 1.
    4. Datacenter prefix: the part after the dash, for example us10.
    5. Click Continue. Rig checks the credentials and lists the streams it can reach, so choose the ones you want and click Connect.
    6. The source then syncs on its schedule, which is nightly unless you change it. To load data straight away, click Sync on its row; Test pulls a small sample first if you want to check the connection.

    What Rig pulls in

    Mailchimp lands in its own mailchimp schema in your warehouse:

    • Lists: your audiences.
    • Campaigns: your email campaigns.
    • Automations: your automation workflows.
    • Templates: your email templates.
    • Reports: campaign performance reports.

    Good to know

    • Mailchimp shows only the key's name and its first four characters after creation. If you lose the key, generate a new one and update Rig.
    • A Mailchimp key works without a password, so anyone holding it can use the API. Treat it like a password.
    • Rig reads audiences as lists and does not pull their individual members.
    • To disconnect Mailchimp, click the bin icon on the source's row under Sources & actions. Only whoever connected the source or a workspace owner can do this, and data already synced stays in the warehouse.

    What people use this for

    • Report on campaign performance
    • Track audience growth
    • Compare automations and templates
    • Monitor deliverability

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