Rig, vs. building it yourself.

    Two paths to the same outcome. Pick where you're starting from and we'll show you the honest comparison.

    No warehouse yet? You need a data stack that's AI-native.

    The Modern Data Stack you'd build yourselves.

    Typical early-stage shape: ~10 SaaS sources, ~1 TB of data, one data engineer stitching it together. Numbers will vary; the shape doesn't.

    Fivetran / Airbyte
    Ingestion
    $18–36k / yr
    Snowflake / BigQuery
    Warehouse
    $10–25k / yr
    dbt + a data engineer
    Modelling
    $150–200k / yr
    Cube / dbt SL
    Semantic layer
    $10–25k / yr
    Hightouch / Census
    Reverse ETL
    $10–24k / yr
    Looker / Metabase
    Dashboards
    $12–36k / yr
    Retool / Streamlit
    Internal apps
    $10–24k / yr
    Custom MCP / glue code
    AI interface
    Engineering time
    Notion / Confluence
    Documentation (stale)
    Salary tax
    RLS, PII, audit, SOC2
    Governance
    Months of work
    With Rig
    One product, one contract. From $899 / mo self-serve. Live in a week.

    Three comparisons that come up most.

    vs. Building the full MDS yourselves

    The reality

    Ten products, ten contracts, ten integrations. Six to nine months to first useful output, and a permanent maintenance tax once it's live.

    What Rig does

    One product. Ingestion, warehouse, modelling, hosting, AI, governance, audit — all in. First useful output inside a week. No data team needed to start.

    vs. A data consultancy build

    The reality

    Six-figure SOW, three to six months of discovery and stand-up. You inherit a stack you didn't choose and still have to run it.

    What Rig does

    Self-serve on day one, white-glove if you want it. We run the stack so your team owns the workflows, not the plumbing.

    vs. Hiring a data team to figure it out

    The reality

    First data hire spends six months picking tools before shipping anything. Second hire spends six months gluing them together.

    What Rig does

    Your existing operators ship the first apps. Hire a data person when you actually need one, not as a precondition.

    Already mid-build? Talk to us about migrating off your DIY stack.

    Rig's AI agent handles the schema translation. The longer you wait, the more there is to migrate.