CRM enrichment & gap-fill
Fill the CRM fields reps never complete
A row-by-row workflow that enriches every account and contact from your internal data and the web, so the CRM fields your reporting depends on are actually populated.
The problem
Half your CRM fields are empty, so segmentation, routing and reporting quietly break. Reps will not fill them in, and buying a point enrichment tool only covers firmographics, not your own internal signals.
Built from Rig's building blocks
Rig is not a fixed template. It is a set of building blocks, and this app is one way to assemble them. Take what you need, then shape the workflow around your own pain.
How to build it
- 1
Pick the fields that matter
Decide which gaps actually hurt, segment, ICP fit, owner, usage tier, then define each one in the context layer so Rig knows what 'good' looks like.
- 2
Build the enrichment loop
A workflow walks every account row by row, pulls from your warehouse, product data and the web, and drafts the value with a reason.
- 3
Keep a human in the loop
Review low-confidence rows before they write back. Rig caches results so re-runs are cheap and only touch what changed.
- 4
Run it on a schedule
Schedule the workflow so new and stale records stay enriched. Add or change fields any time, the workflow is yours to extend.
The outcome
Routing, scoring and reporting work because the fields they depend on are finally, and continuously, populated.
Build your own versionMore GTM apps
Closed-lost & win-loss analysis
See why deals really die, not just what the rep typed
Pull the full context around every deal from CRM, support, product and finance, so you can see what actually slowed deals down and what moved win rate.
BirdieCall analysis at scale (PULL)
Turn every sales & CS call into structured CRM signal
Classify every call against your qualification framework, then draft the CRM update automatically, so the full picture lands in the CRM without a rep typing it up.
100s of calls / week