Call analysis at scale (PULL)
Turn every sales & CS call into structured CRM signal
Classify every call against your qualification framework, then draft the CRM update automatically, so the full picture lands in the CRM without a rep typing it up.
The problem
Reps capture a fraction of what happened on a call, and managers coach from those few notes. The qualification signal you care about (pain, urgency, blockers) never makes it into the CRM consistently.
Built from Rig's building blocks
Rig is not a fixed template. It is a set of building blocks, and this app is one way to assemble them. Take what you need, then shape the workflow around your own pain.
How to build it
- 1
Bring in your calls
Connect your recorder so every transcript flows into Rig automatically, tied to the right account and opportunity.
- 2
Encode your framework
Put your qualification model (PULL, MEDDIC, your own) into the context layer so every call is scored against the same rubric.
- 3
Classify, then adversarially check
A workflow runs each call through Claude to extract pain, stage and next step, then self-refutes weak conclusions before writing anything.
- 4
Draft the CRM update
The workflow drafts the field updates and next action for rep approval. Swap in your own framework or fields whenever your motion changes.
The outcome
Every call becomes structured, consistent CRM signal, so managers coach from the whole pipeline, not a handful of notes.
Build your own versionMore GTM apps
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Fill the CRM fields reps never complete
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