Founding Marketing Hire

We're hiring for a founding Marketing hire at Rig. Rig is building AI-native data infrastructure. Think Stripe or Vercel, but for data. We help companies connect all their data sources up, and build a 'brain' that sits on top of it that helps AI agents and LLMs understand, and safely access, that data. Companies like Cleo, Birdie, and Novakid use Rig to build automations, dashboards, and chat to their data from across all their databases and SaaS tools, right inside Claude Code & Cowork.

Rig has 3 big differences compared to legacy data platforms like Snowflake.

1. We're built AI-native from the ground up. Things like automated rich data context architecture, sandboxes & caching to reduce compute costs, 'headless' use via MCP, and custom secure app hosting and RBAC are all built in. We expect agents to be the main users of the product for many customers!
2. We're built for business users, not primarily for data teams. Indeed, we believe the future of data work is inside functions (e.g. Finance & RevOps running their own data, or even data stack). We make all the piping and wiring behind that disappear. We believe data engineers over time will become 'context engineers' for data systems.
3. We're an all-in-one platform, though it can be used as building blocks. We offer ingestion, managed warehouses, managed data models, a highly-efficient context layer, an RBAC suite, and an MCP on top of a company's internal data (their own warehouse, or one we run for them). This is a big horizontal space, and lets businesses hand over most of the complexity of managing data to Rig, rather than stitching 5-15 different services together.

We're an early-stage AI startup. We run very lean, maximising our leverage by using AI deeply in everything we do. We care most that you are:

1. A strong commercial generalist: you have B2B marketing experience as a GTM person/Marketer/Founder, but also are happy wearing other hats as needed
2. Deep into AI: that probably means you've done some GTM/marketing engineering at work, or built things for fun on Claude (et al)
3. Different/wacky/creative: we're competing with (and sometimes also working with!) giants like legacy consulting firms and large data warehouse providers; we need a brand and marketing that stand out, with a strong, resonant message, and some early-salesforce energy wacky marketing to convey it.

We're still early, so the messaging and brand are yours to build out. We raised a pre-seed round from VCs and angels we know and trust 6 months ago, so you're joining very early on, as the 7th team member.

1. People on the internet can't move for hearing about Rig. When they think data, they should think Rig. When they think company brain, they should think Rig.
2. At events (our own or others), we steal the show in big and small ways. Want to construct an oil rig in a conference hall? Let's do it.
3. You're technically-minded, and can boil down the complexities of a horizontal data infrastructure platform into headlines and messaging that stick in the mind. You're great with language (and listening!) and not an AI slop cannon.

We have a pretty work-focused culture: 5 days a week in office in Shoreditch, and we work really hard, though we don't buy the performative hustle-core 996 stuff, we're grown ups with lives outside the office too. We're looking for someone very hands-on, strong on details, and obviously who loves to understand people's problems and shape messaging around how customers get value from Rig, but also shape Rig to drive more value for those customers.

You'll get decent total comp including equity. We're not very top of market here but we're pretty competitive.

We're two exited former founders who've been through the ringer before on the startup journey, so hope we can offer you a no-BS, low-ego environment where you can help build and scale something great. We have one CS-focused generalist in the team who you'll work with, one AE, two FDEs, and us founders.

If you like a completely repeatable story that you can lock in on, we're too early stage for you. We have a strong product, live in market, with a bunch of happy clients, but the sales process and exact shape of go-to-market are varying by scale of company, and which parts of the Rig platform they're buying and using. We are also a mix of sales-led growth and PLG.

You can read what the platform actually does, what teams have built with it, and some thoughts from Toby, our CEO, on how we are building Rig on his substack.