---
title: "Marketing analytics with AI data access — Rig"
description: "Your data is powerful; Marketing can't use it. Rig gives marketing teams self-serve access to campaign, product, and revenue data in their tools."
canonical: "https://rig.so/uses/marketing"
format: markdown
---

# Your data is powerful. But the Marketing team can't work with it

## Rig makes it usable, so campaigns optimise in real time

Trigger

Meta ad ROAS drops below 2.0 on any campaign

→

Rig agent reasoning

Detect spend anomaly

Break down by ad set

Compare to 7-day avg

Draft Slack summary

→

Output & actions

#growth-alerts: "Campaign X ROAS 1.3, ad set B driving 80% of waste"

Auto-pauses underperforming ad sets + tags growth lead

Real-time

vs next-day reports

$12k

Wasted spend saved / mo

0

Manual checks needed

## See how Rig catches ad spend anomalies in real time

From ROAS alert to root cause and auto-paused ad sets, with no manual checks.

Rig Agent Outputs

Ad Spend Anomaly Detectorv1Campaign: **Summer Sale Q2**

Select Workflow

Ad Spend Anomaly Detector67

Campaign Comparator31

Attribution Auditor14

Budget Allocator8

Select Slack Alert

#

#paid-media

Campaign 'Summer Sale Q2' ROAS dropped to 1.3

#

#paid-media

Campaign 'Retarget Lapsed' CPA spiked +42%

#

#growth-alerts

Daily spend exceeded $8k budget cap

v1

▶ Run

Agent working...

Pulling spend data✓

Analyzing ad sets✓

Comparing benchmarks✓

Drafting actions✓

Ad Setscompleted

Broad - US 25-44Paused

Spend: $4,210ROAS: 0.9

Lookalike - PurchasersActive

Spend: $2,870ROAS: 1.8

Retargeting - CartActive

Spend: $1,560ROAS: 3.1

Root Cause

**Analysis:** ‘Broad - US 25-44’ consumed 49% of spend at 0.9 ROAS. CPM spiked +38% due to seasonal auction competition, degrading cost-efficiency on non-retargeting placements.

Actions3

✓Paused 'Broad - US 25-44' ad set (ROAS 0.9, below 1.0 floor)

✓Reallocated $2,100 daily budget to Retargeting - Cart

✓Sent Slack alert to #paid-media with full breakdown

Select WorkflowSelect AlertAnalyse SpendView Actions

## Common questions

What marketing workflows does Rig automate?

Real-time monitoring and response. When Meta ad ROAS drops below your threshold, Rig breaks spend down by ad set, compares it to the 7-day average, posts a Slack summary, and can auto-pause the underperforming ad sets. The example on this page saves around $12k a month of wasted spend with zero manual checks.

Which data sources can Rig combine?

Rig works directly over your warehouse, so it can join campaign, product, and revenue data in one place, the ad spend, conversion, and downstream revenue that usually live in separate tools, instead of forcing you to stitch reports together.

Does Rig just alert, or can it take action?

Both. Rig sends the alert and takes the action, pausing ad sets, tagging the growth lead, updating records, with every step governed by role-based access control and recorded for audit.

How long does setup take?

Rig automatically builds and maintains the context layer over your warehouse, so marketing teams self-serve without analyst tickets and typically go live in weeks, not months.

## Ready to cut wasted ad spend?

[Book a demo](https://rig.so/book-demo)

---

- [This page as HTML](https://rig.so/uses/marketing)
- [Site map for language models](https://rig.so/llms.txt)
- [API and agent documentation](https://rig.so/developers)