--- title: "Triple Whale Integration for Rig: Query Triple Whale Data in Plain English" description: "Connect Triple Whale to Rig and query your Triple Whale data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/triple-whale" format: markdown --- Browse integrations ![Triple Whale logo](https://img.logo.dev/triplewhale.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Analytics & product Supported # Triple Whale integration for Rig ## The easiest way to connect Triple Whale to Claude and other AI tools Triple Whale is an ecommerce analytics platform that uses its own tracking pixel to attribute orders back to the ads and channels that drove them. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Triple Whale Once connected, Rig models these objects so questions resolve to the right tables and joins: - Summary metrics - Orders with attribution - Customer journeys - Ads metrics daily - Order financials ## How Triple Whale connects to Rig Generate an API key in Triple Whale under Data then APIs, granting Summary Page, Pixel Attribution and SQL Data-Out access, and give Rig that key plus your Shopify domain. Rig syncs summary metrics, order-level attribution with each order's touchpoint journey, and channel ad performance, re-pulling a trailing window so late-attributing conversions and restated spend land correctly. [Read the step-by-step Triple Whale setup guide](https://rig.so/guides/connect-triple-whale) ## Check attribution against what actually happened Attributed revenue is the revenue a model assigns to a channel, which is not the same as the revenue that channel caused. Rig puts Triple Whale's attributed orders next to your Shopify orders and your raw platform spend in one warehouse, so you can compare what the pixel claims against what landed, per channel and per campaign, instead of comparing two dashboards by eye. Ask Rig - Where does Triple Whale attributed revenue diverge most from Shopify orders? - Which channels does the pixel credit that our platform reporting does not? - How does blended ROAS compare with platform-reported ROAS by month? ## Analyse the full customer journey, not the last click Rig lands each attributed order alongside its touchpoint journey, so a journey is a table you can query rather than a diagram you can look at. That makes it possible to count how many touches precede a first order, see which channels open journeys versus close them, and price assisting channels honestly. Ask Rig - How many touchpoints precede a first order, and does that differ by channel? - Which channels most often start a journey that converts later? - What is the average time from first touch to purchase this quarter? ## Track ad performance beyond the retention window Ad platforms and attribution tools keep a limited reporting history. Rig syncs Triple Whale's daily channel performance into your warehouse and keeps it, so year-on-year comparisons stay possible after the source has aged the data out, and spend is joinable to margin rather than to revenue alone. Ask Rig - Show daily spend and attributed revenue by channel versus the same period last year - Which campaigns have the worst contribution margin once COGS is included? - How has cost per acquisition moved by channel over the last year? ## Ask your Triple Whale data in Claude, ChatGPT or Cursor Rig serves your Triple Whale data to AI assistants over MCP. Once Triple Whale is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What does Rig sync from Triple Whale? Summary Page metrics, orders carrying Triple Pixel attribution with each order's customer journey, daily channel ad performance, and order financials. Summary and journey data backfills around two years; the SQL-derived tables default to a year on first sync. Does Rig need every Triple Whale API scope? It needs three: Summary Page Read, Pixel Attribution Read, and the SQL or Data-Out scope. Each one gates only its own streams, so a missing scope does not fail the sync, it just means those tables never appear. Why do Triple Whale numbers in the warehouse keep changing for recent days? Attribution lands late and ad platforms restate spend, so Rig re-pulls a trailing 14 days on every sync. Recent figures are provisional by nature, in Triple Whale as much as in Rig. Can I compare Triple Whale attribution with my other sources? That is the main reason to sync it. Once Triple Whale, Shopify and your ad platforms are in one warehouse, Rig can answer questions across all three, and the discrepancies between them become something you can quantify rather than argue about. ## Related integrations [![Fairing logo](https://img.logo.dev/fairing.co?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)FairingPost-purchase survey answers joined to the orders that generated them.](https://rig.so/integrations/fairing)[![Google Analytics 4 logo](https://img.logo.dev/analytics.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Analytics 4Funnel, channel and conversion analytics from your GA4 events.](https://rig.so/integrations/google-analytics-4)[![Google Search Console logo](https://img.logo.dev/search.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Search ConsoleDaily organic search clicks, impressions, CTR and position by query and page.](https://rig.so/integrations/google-search-console)[![Google Tag Manager logo](https://img.logo.dev/tagmanager.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Tag ManagerYour whole tag, trigger and variable configuration as queryable tables.](https://rig.so/integrations/google-tag-manager)[![KnoCommerce logo](https://img.logo.dev/knocommerce.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)KnoCommerceMulti-question post-purchase surveys joined to orders and customers.](https://rig.so/integrations/knocommerce)[![Langfuse logo](https://img.logo.dev/langfuse.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)LangfuseToken cost, latency and quality analytics for your LLM features.](https://rig.so/integrations/langfuse) ## Connect Triple Whale data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/triple-whale) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)