---
title: "Tracksuit Integration for Rig: Query Tracksuit Data in Plain English"
description: "Connect Tracksuit to Rig and query your Tracksuit data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse."
canonical: "https://rig.so/integrations/tracksuit"
format: markdown
---

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![Tracksuit logo](https://img.logo.dev/gotracksuit.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true)

Data & research Supported

# Tracksuit integration for Rig

## The easiest way to connect Tracksuit to Claude and other AI tools

Tracksuit runs continuous brand-health surveys, measuring awareness through to preference for your brand and a defined competitor set.

[Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo)

## What Rig syncs from Tracksuit

Once connected, Rig models these objects so questions resolve to the right tables and joins:

- Brand funnel
- Stage conversion
- Brand imagery statements
- Media consumption
- Demographic profiles
- Category penetration

## How Tracksuit connects to Rig

Rig syncs your Tracksuit brand-health data into the warehouse: the funnel from awareness to preference, conversion between stages, brand imagery statements, media consumption, demographic profiles and category penetration, for your brand and the competitors you track.

## Connect brand spend to brand movement

Brand marketing is defended on belief because the measurement sits in a separate tool from the spend. With Tracksuit and your ad platforms in one warehouse, awareness movement can be lined up against what was spent, where, and when.

Ask Rig

- Did awareness move in the markets where we increased spend?
- How long after a campaign does consideration respond?
- Which channels correlate with brand funnel movement?

## Watch the funnel, not just awareness

Awareness is the easy number and rarely the problem. Stage conversion shows where people know you and still do not choose you, which points at a different fix from more reach.

Ask Rig

- Where is our biggest drop, awareness to consideration or consideration to preference?
- How does our conversion between stages compare with competitors?
- Which competitor is converting awareness best?

## Track brand health against actual sales

Brand data and sales data usually never meet, so the relationship between them stays theoretical. Held together, you can test whether markets with rising preference are the markets where revenue follows, and with what lag.

Ask Rig

- Do regions with higher brand preference show higher revenue growth?
- What is the lag between preference movement and sales movement?
- Which imagery statements track most closely with purchase?

## Ask your Tracksuit data in Claude, ChatGPT or Cursor

Rig serves your Tracksuit data to AI assistants over MCP. Once Tracksuit is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL.

- [Claude](https://rig.so/integrations/claude)
- [Claude Code](https://rig.so/integrations/claude-code)
- [Cursor](https://rig.so/integrations/cursor)
- [ChatGPT](https://rig.so/integrations/chatgpt)
- [Codex](https://rig.so/integrations/codex)
- [Gemini](https://rig.so/integrations/gemini)

## Frequently asked questions

What does Rig sync from Tracksuit?

The brand funnel from awareness to preference, conversion between stages, brand imagery statements, media consumption, demographic profiles and category penetration, covering your brand and its competitor set.

Does it include competitor data?

Yes, for the competitors in your tracked set, which is what makes the comparison useful rather than absolute.

Can I compare brand data with sales?

Yes. That is the main reason to move it out of the Tracksuit dashboard: once it sits beside revenue and ad spend, brand movement becomes testable against outcomes.

How often does the data update?

Tracksuit surveys continuously, and Rig syncs on your schedule, so the warehouse reflects the latest available waves.

## Related integrations

[![Crunchbase logo](https://img.logo.dev/crunchbase.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)CrunchbaseFirmographics, funding and investor analytics from your Crunchbase data.](https://rig.so/integrations/crunchbase)[![Specter logo](https://img.logo.dev/tryspecter.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)SpecterCompany growth signals and prospecting data from your Specter feed.](https://rig.so/integrations/specter)

## Connect Tracksuit data to AI tools like Claude

Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust.

[Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo)

---

- [This page as HTML](https://rig.so/integrations/tracksuit)
- [Site map for language models](https://rig.so/llms.txt)
- [API and agent documentation](https://rig.so/developers)