--- title: "Mixpanel Integration for Rig: Query Mixpanel Data in Plain English" description: "Connect Mixpanel to Rig and query your Mixpanel data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/mixpanel" format: markdown --- Browse integrations ![Mixpanel logo](https://img.logo.dev/mixpanel.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Analytics & product Supported # Mixpanel integration for Rig ## The easiest way to connect Mixpanel to Claude and other AI tools Mixpanel is a product analytics platform that tracks user events and properties to measure funnels, retention and engagement. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Mixpanel Once connected, Rig models these objects so questions resolve to the right tables and joins: - Events - Event properties - Users and profiles - Cohorts - Funnels - Retention ## How Mixpanel connects to Rig Rig Ingest syncs your Mixpanel events and user profiles into your warehouse on a schedule, keeping event properties intact. Rig then models events, users and cohorts so funnel and retention questions resolve correctly. ## Analyse funnels and step conversion A funnel measures how many users complete each step toward a goal. Rig reads Mixpanel events and properties, so you can define any step sequence and see conversion and drop-off, segmented by any user or event property, without rebuilding Mixpanel reports. Ask Rig - What is conversion through the signup funnel this month? - Where do mobile users drop off in onboarding? - Compare funnel conversion for paid versus organic users ## Measure retention and cohorts Retention measures whether users return after their first action. Rig groups Mixpanel users into cohorts by first event and tracks repeat activity, so you can build retention curves and compare cohorts over time. Ask Rig - Show weekly retention by signup cohort - What is the 30-day retention rate for new users? - Which cohort retains best after the latest release? ## Track activation and first key action Activation measures whether new users reach a meaningful first action quickly. By reading Mixpanel events per user in order, Rig shows activation rate and time to activate, segmented by acquisition source or plan. Ask Rig - What share of new users activate within their first week? - How long does it take new users to reach the aha moment? - Which acquisition source produces the most activated users? ## Measure feature adoption and engagement Rig joins Mixpanel events to user profiles, so you can see which features are used, by whom, and how often. Product teams see whether a launch is gaining adoption across segments. Ask Rig - How many active users adopted the new feature this month? - Which features do power users rely on most? - Show daily active users by plan tier ## Ask your Mixpanel data in Claude, ChatGPT or Cursor Rig serves your Mixpanel data to AI assistants over MCP. Once Mixpanel is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What Mixpanel data does Rig sync? Events and event properties, users and profiles, cohorts, funnels and retention data, with event properties preserved for segmentation. Can I build Mixpanel funnels and retention without the Mixpanel UI? Yes. Rig models Mixpanel events and users in your warehouse, so funnel, retention and adoption questions are answered in plain English. Can I query Mixpanel data in Claude or ChatGPT? Yes. Once Mixpanel is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP. How often does Mixpanel data refresh? Rig Ingest syncs on a schedule you set and tracks new events and properties so they appear automatically. ## Related integrations [![Fairing logo](https://img.logo.dev/fairing.co?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)FairingPost-purchase survey answers joined to the orders that generated them.](https://rig.so/integrations/fairing)[![Google Analytics 4 logo](https://img.logo.dev/analytics.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Analytics 4Funnel, channel and conversion analytics from your GA4 events.](https://rig.so/integrations/google-analytics-4)[![Google Search Console logo](https://img.logo.dev/search.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Search ConsoleDaily organic search clicks, impressions, CTR and position by query and page.](https://rig.so/integrations/google-search-console)[![Google Tag Manager logo](https://img.logo.dev/tagmanager.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Tag ManagerYour whole tag, trigger and variable configuration as queryable tables.](https://rig.so/integrations/google-tag-manager)[![KnoCommerce logo](https://img.logo.dev/knocommerce.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)KnoCommerceMulti-question post-purchase surveys joined to orders and customers.](https://rig.so/integrations/knocommerce)[![Langfuse logo](https://img.logo.dev/langfuse.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)LangfuseToken cost, latency and quality analytics for your LLM features.](https://rig.so/integrations/langfuse) ## Connect Mixpanel data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/mixpanel) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)