--- title: "Microsoft Ads Integration for Rig: Query Microsoft Ads Data in Plain English" description: "Connect Microsoft Ads to Rig and query your Microsoft Ads data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/microsoft-ads" format: markdown --- Browse integrations ![Microsoft Ads logo](https://img.logo.dev/ads.microsoft.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Advertising Supported # Microsoft Ads integration for Rig ## The easiest way to connect Microsoft Ads to Claude and other AI tools Microsoft Advertising, formerly Bing Ads, runs search and shopping campaigns across Bing, Yahoo and partner networks. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Microsoft Ads Once connected, Rig models these objects so questions resolve to the right tables and joins: - Campaigns - Ad groups - Ads - Keywords - Account reports - Campaign reports - Ad group reports - Keyword reports - Search term reports - Geographic reports ## How Microsoft Ads connects to Rig Authorise Rig with Connect with Microsoft Ads, or paste OAuth client credentials and a refresh token. Rig syncs every account the authorised user can reach, across multiple customers unless you narrow it, and pulls daily performance reports at account, campaign, ad group, ad, keyword, search term and geographic level. [Read the step-by-step Microsoft Ads setup guide](https://rig.so/guides/connect-microsoft-ads) ## See Bing next to Google rather than in a separate tab Microsoft Ads is usually the channel nobody checks, which is exactly why it drifts. Rig lands it in the same warehouse and the same shape as your other paid channels, so it appears in blended reporting automatically instead of needing someone to remember it. Ask Rig - What share of paid search spend and revenue is Microsoft Ads? - How does cost per acquisition compare between Microsoft Ads and Google Ads? - Which channel has the better return at the same spend level? ## Mine search terms for waste and opportunity The search term report shows what people actually typed, as opposed to the keywords you bid on. Rig syncs it daily so you can find spend going to irrelevant queries and find converting queries you have not yet targeted, without exporting a report each week. Ask Rig - Which search terms cost the most and converted least last month? - What converting search terms are we not bidding on as keywords? - Show spend by search term for the branded campaigns ## Break performance down by geography Rig pulls the geographic report alongside the rest, so regional performance is queryable next to your orders and delivery data. That makes it straightforward to check whether spend is going where you can actually serve customers profitably. Ask Rig - Which regions have the best return on ad spend? - Are we spending in areas where we do not ship? - Show cost per acquisition by country this quarter ## Ask your Microsoft Ads data in Claude, ChatGPT or Cursor Rig serves your Microsoft Ads data to AI assistants over MCP. Once Microsoft Ads is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What does Rig sync from Microsoft Ads? The campaign, ad group, ad and keyword structure, plus daily performance reports at account, campaign, ad group, ad, keyword, search term and geographic level. Does Rig sync more than one Microsoft Ads account? Yes. Every account the authorised user can reach is synced, across multiple customers, unless you narrow it to specific accounts. How do I connect Microsoft Ads to Rig? Click Connect with Microsoft Ads to authorise over OAuth, or paste OAuth client credentials plus a refresh token if you would rather manage the application yourself. Why do recent numbers change after a sync? Conversions attribute after the click, so recent days restate. Rig re-pulls a trailing window on each sync so late conversions land rather than being frozen at their first value. ## Related integrations [![Amazon Ads logo](https://img.logo.dev/advertising.amazon.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Amazon AdsSponsored Products, Brands and Display analytics with ACOS from Amazon Ads.](https://rig.so/integrations/amazon-ads)[![AppLovin logo](https://img.logo.dev/applovin.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)AppLovinMobile user-acquisition and install analytics from your AppLovin campaigns.](https://rig.so/integrations/applovin)[![Criteo logo](https://img.logo.dev/criteo.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)CriteoRetargeting and performance analytics across your Criteo campaigns.](https://rig.so/integrations/criteo)[![Google Ads logo](https://img.logo.dev/ads.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google AdsCampaign, keyword and conversion analytics from your Google Ads account.](https://rig.so/integrations/google-ads)[![LinkedIn Ads logo](https://img.logo.dev/linkedin.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)LinkedIn AdsCampaign, creative and lead performance from the LinkedIn Marketing API.](https://rig.so/integrations/linkedin-ads)[![Meta Ads logo](https://img.logo.dev/facebook.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Meta AdsCampaign, ad set and creative ROAS analytics across Facebook and Instagram.](https://rig.so/integrations/meta-ads) ## Connect Microsoft Ads data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/microsoft-ads) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)