--- title: "Instagram Business Integration for Rig: Query Instagram Business Data in Plain English" description: "Connect Instagram Business to Rig and query your Instagram Business data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/instagram-business" format: markdown --- Browse integrations ![Instagram Business logo](https://img.logo.dev/instagram.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Marketing & email Supported # Instagram Business integration for Rig ## The easiest way to connect Instagram Business to Claude and other AI tools Instagram Business accounts expose organic performance data for posts, reels, stories and audience, separately from paid advertising. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Instagram Business Once connected, Rig models these objects so questions resolve to the right tables and joins: - Profile - Daily account insights - Follower series - Online follower series - Audience demographics - Media with insights - Reels and carousel children - Stories with insights - Comments and replies - Tagged media mentions ## How Instagram Business connects to Rig Give Rig a system user access token from Meta Business Manager, and nothing else. Rig pulls organic profile and account insights, follower and online-follower series, audience demographics, media including reels and carousel children with per-media insights, live stories with story insights, comments with replies, and tagged-media mentions. Paid Instagram activity comes from the Meta Ads connector instead. [Read the step-by-step Instagram Business setup guide](https://rig.so/guides/connect-instagram-business) ## Judge organic content on more than likes Instagram's own app shows recent performance and little history. In the warehouse, per-media insights accumulate, so content can be ranked over any period and compared by format, theme or posting time rather than by whatever is still on screen. Ask Rig - Which posts drove the most profile visits and follows? - Do reels outperform carousels for reach in our account? - What posting times produce the best engagement rate? ## Connect organic activity to sales Organic social is defended on reach because reach is what the platform reports. With account insights beside your orders, you can look at whether periods of strong organic performance line up with revenue, and whether specific posts moved anything. Ask Rig - Do spikes in profile visits precede spikes in orders? - Which posts coincided with our best sales days? - How does organic reach compare with paid on driving site traffic? ## Watch the audience, not just the follower count Follower count is a single number hiding a lot of movement. Demographics, follower series and online-follower series show who is actually there and when they are online, which is what makes posting decisions rather than a vanity chart. Ask Rig - How has our audience demographic mix changed this year? - When are our followers most active, by day and hour? - Which content attracts followers who then engage repeatedly? ## Ask your Instagram Business data in Claude, ChatGPT or Cursor Rig serves your Instagram Business data to AI assistants over MCP. Once Instagram Business is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions Does this include Instagram ads? No. Paid Instagram activity comes through the Meta Ads connector. This one covers organic performance, which is why both are worth syncing. What kinds of media are covered? Posts, reels and carousel children with per-media insights, plus live stories with story insights, comments with their replies, and tagged-media mentions. What do I need to connect it? A system user access token from Meta Business Manager. It is the same token the Meta Ads connector uses, so one token covers both. Does it work for personal accounts? No. Instagram only exposes this data for Business and Creator accounts. ## Related integrations [![ActiveCampaign logo](https://img.logo.dev/activecampaign.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)ActiveCampaignContacts, deals, campaigns and automations from ActiveCampaign.](https://rig.so/integrations/activecampaign)[![Alia logo](https://img.logo.dev/alia.me?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)AliaPopup and quiz capture funnels, with attributed orders and quiz answers.](https://rig.so/integrations/alia)[![Apollo.io logo](https://img.logo.dev/apollo.io?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Apollo.ioOutbound sequence and reply-rate analytics from your Apollo.io data.](https://rig.so/integrations/apollo)[![Beam (Lightmeter) logo](https://img.logo.dev/lightmeter.io?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Beam (Lightmeter)Cold outbound deliverability and reply-rate analytics from your Beam by Lightmeter data.](https://rig.so/integrations/beam)[![GoAffPro logo](https://img.logo.dev/goaffpro.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)GoAffProAffiliate revenue and commission analytics from your GoAffPro data.](https://rig.so/integrations/goaffpro)[![HeyReach logo](https://img.logo.dev/heyreach.io?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)HeyReachLinkedIn outreach and acceptance-rate analytics from your HeyReach data.](https://rig.so/integrations/heyreach) ## Connect Instagram Business data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/instagram-business) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)