--- title: "HubSpot Integration for Rig: Query HubSpot Data in Plain English" description: "Connect HubSpot to Rig and query your HubSpot data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/hubspot" format: markdown --- Browse integrations ![HubSpot logo](https://img.logo.dev/hubspot.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) CRM Supported # HubSpot integration for Rig ## The easiest way to connect HubSpot to Claude and other AI tools HubSpot is a CRM and marketing platform covering contacts, companies, deals, tickets and marketing campaigns. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from HubSpot Once connected, Rig models these objects so questions resolve to the right tables and joins: - Contacts - Companies - Deals - Deal stages and pipelines - Engagements - Marketing emails - Forms and campaigns - Tickets ## How HubSpot connects to Rig Rig Ingest syncs your HubSpot CRM and marketing objects into your warehouse on a schedule. Rig models deals, pipelines and engagement so revenue and funnel questions resolve correctly across sales and marketing. [Read the step-by-step HubSpot setup guide](https://rig.so/guides/connect-hubspot) ## Track deal velocity and pipeline conversion Rig reads HubSpot deal stage history, so you can measure how long deals spend in each stage, where they drop, and which pipelines convert best. Sales leaders get a live view of the funnel without rebuilding HubSpot reports. Ask Rig - What is average time to close by deal stage? - Which pipeline has the highest stage-to-stage conversion? - Show deals stuck in negotiation for over 30 days ## Connect marketing campaigns to revenue By joining HubSpot marketing campaigns, forms and email engagement to deals, Rig shows which campaigns actually sourced pipeline and closed revenue, not just clicks. That makes marketing spend decisions defensible. Ask Rig - Which campaigns sourced the most closed-won revenue? - What is cost per opportunity by channel? - Show form conversion rate by landing page ## Measure lead response and follow-up Rig uses HubSpot engagement records to measure how fast leads are followed up and how many touches it takes to convert. Slow follow-up is one of the biggest leaks in inbound funnels, and this makes it visible. Ask Rig - What is median time to first contact for new leads? - Which reps follow up slowest? - How many touches does a typical closed deal take? ## Keep the CRM clean and accurate Rig flags missing properties, stale deals and duplicate records across HubSpot so operations teams can keep data trustworthy. Clean data is what makes every downstream report and AI answer reliable. Ask Rig - Which deals are missing an amount or close date? - Find duplicate companies by domain - Show contacts with no owner assigned ## Ask your HubSpot data in Claude, ChatGPT or Cursor Rig serves your HubSpot data to AI assistants over MCP. Once HubSpot is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What HubSpot data does Rig sync? Contacts, Companies, Deals, deal stage history, Engagements, marketing emails, forms, campaigns and Tickets, including custom properties. Can Rig link HubSpot marketing to closed revenue? Yes. Rig joins campaigns and engagement to deals in your warehouse, so you can attribute pipeline and revenue to marketing activity. Can I ask HubSpot questions in Claude or ChatGPT? Yes. After syncing, Rig serves HubSpot data to AI assistants over MCP for plain-English questions. How fresh is the HubSpot data? Rig Ingest syncs on a schedule and tracks property changes so new fields show up automatically. ## Related integrations [![Affinity logo](https://img.logo.dev/affinity.co?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)AffinityRelationship intelligence and deal-flow analytics for private capital.](https://rig.so/integrations/affinity)[![Attio logo](https://img.logo.dev/attio.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)AttioDeal velocity and relationship analytics from your Attio workspace.](https://rig.so/integrations/attio)[![Dynamics 365 logo](https://img.logo.dev/microsoft.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Dynamics 365Sales and pipeline analytics from Microsoft Dynamics 365.](https://rig.so/integrations/dynamics-365)[![Gainsight logo](https://img.logo.dev/gainsight.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)GainsightCustomer success companies, CTAs, success plans and health, with every field.](https://rig.so/integrations/gainsight)[![Pipedrive logo](https://img.logo.dev/pipedrive.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)PipedrivePipeline and activity analytics from your Pipedrive CRM.](https://rig.so/integrations/pipedrive)[![Salesforce logo](https://img.logo.dev/salesforce.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)SalesforcePipeline, forecast and account analytics from your Salesforce data.](https://rig.so/integrations/salesforce) ## Connect HubSpot data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/hubspot) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)