--- title: "Google Analytics 4 Integration for Rig: Query Google Analytics 4 Data in Plain English" description: "Connect Google Analytics 4 to Rig and query your Google Analytics 4 data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/google-analytics-4" format: markdown --- Browse integrations ![Google Analytics 4 logo](https://img.logo.dev/analytics.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Analytics & product Supported # Google Analytics 4 integration for Rig ## The easiest way to connect Google Analytics 4 to Claude and other AI tools Google Analytics 4 is Google's event-based web and app analytics platform, where every interaction is recorded as an event with parameters across sessions and users. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Google Analytics 4 Once connected, Rig models these objects so questions resolve to the right tables and joins: - Events - Event parameters - Sessions - Users - Traffic sources - Conversions - Ecommerce purchases - Channels ## How Google Analytics 4 connects to Rig Rig Ingest syncs your GA4 event export into your warehouse on a schedule, keeping the raw event and parameter structure intact. Rig then models sessions, users and channels so funnel and conversion questions resolve correctly. [Read the step-by-step Google Analytics 4 setup guide](https://rig.so/guides/connect-google-analytics-4) ## Analyse funnels and conversion rate by channel A funnel measures how many users move from one step to the next toward a conversion. Rig reads GA4 events and parameters, so you can build any step sequence and see conversion rate by traffic source, channel and landing page without rebuilding GA4 explorations. Ask Rig - What is the checkout funnel conversion rate by channel this month? - Which traffic source converts best for signups? - Show drop-off between add-to-cart and purchase ## Attribute conversions and revenue to sources Rig joins GA4 conversions and ecommerce purchases to their traffic sources and channels, so you can see which campaigns and channels actually drive revenue, not just sessions. That makes spend and channel decisions defensible. Ask Rig - Which channels drove the most purchase revenue last quarter? - What is conversion rate by campaign and medium? - Show revenue per session by landing page ## Track activation from first session to key event Activation measures whether new users reach a meaningful first action. By reading GA4 events in order per user, Rig shows how many new users hit your activation event and how long it takes from first session. Ask Rig - What share of new users complete onboarding in their first session? - How long from first visit to first purchase on average? - Which acquisition channel produces the most activated users? ## Measure retention and returning users Rig groups GA4 users by first-seen date and tracks return visits, so you can build retention curves and weekly cohorts. Product and growth teams see whether changes actually keep users coming back. Ask Rig - Show weekly retention by signup cohort - What is the 30-day return rate for new users? - Which channels bring the highest-retaining users? ## Ask your Google Analytics 4 data in Claude, ChatGPT or Cursor Rig serves your Google Analytics 4 data to AI assistants over MCP. Once Google Analytics 4 is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What GA4 data does Rig sync? Events and event parameters, sessions, users, traffic sources, conversions, ecommerce purchases and channels from your GA4 export, with the raw event structure preserved. Can I build GA4 funnels without explorations? Yes. Rig models GA4 events and parameters in your warehouse, so funnel, conversion and channel questions are answered in plain English with governed SQL. Can I query Google Analytics 4 data in Claude or ChatGPT? Yes. Once GA4 is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP. How often does GA4 data refresh? Rig Ingest syncs on a schedule you set and tracks new events and parameters so they appear automatically. ## Related integrations [![Fairing logo](https://img.logo.dev/fairing.co?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)FairingPost-purchase survey answers joined to the orders that generated them.](https://rig.so/integrations/fairing)[![Google Search Console logo](https://img.logo.dev/search.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Search ConsoleDaily organic search clicks, impressions, CTR and position by query and page.](https://rig.so/integrations/google-search-console)[![Google Tag Manager logo](https://img.logo.dev/tagmanager.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google Tag ManagerYour whole tag, trigger and variable configuration as queryable tables.](https://rig.so/integrations/google-tag-manager)[![KnoCommerce logo](https://img.logo.dev/knocommerce.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)KnoCommerceMulti-question post-purchase surveys joined to orders and customers.](https://rig.so/integrations/knocommerce)[![Langfuse logo](https://img.logo.dev/langfuse.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)LangfuseToken cost, latency and quality analytics for your LLM features.](https://rig.so/integrations/langfuse)[![Microsoft Clarity logo](https://img.logo.dev/clarity.microsoft.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Microsoft ClarityDaily engagement, scroll depth and rage-click snapshots from Clarity.](https://rig.so/integrations/microsoft-clarity) ## Connect Google Analytics 4 data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/google-analytics-4) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)