--- title: "Google Ads Integration for Rig: Query Google Ads Data in Plain English" description: "Connect Google Ads to Rig and query your Google Ads data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/google-ads" format: markdown --- Browse integrations ![Google Ads logo](https://img.logo.dev/ads.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Advertising Supported # Google Ads integration for Rig ## The easiest way to connect Google Ads to Claude and other AI tools Google Ads is Google's advertising platform for running search, shopping, display and video campaigns across Google and YouTube. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Google Ads Once connected, Rig models these objects so questions resolve to the right tables and joins: - Campaigns - Ad groups - Ads - Keywords - Impressions - Clicks - Cost - Conversions - Conversion value ## How Google Ads connects to Rig Rig Ingest syncs your Google Ads campaigns, ad groups, keywords and daily performance into your warehouse on a schedule. Rig models spend, clicks, conversions and conversion value so ROAS and cost questions resolve correctly across the account. [Read the step-by-step Google Ads setup guide](https://rig.so/guides/connect-google-ads) ## Measure ROAS and cost per conversion across campaigns Return on ad spend is conversion value divided by cost, and Rig reads both straight from Google Ads. You can break ROAS and cost per conversion down by campaign, ad group or keyword, and compare paid search against your other channels in the same warehouse. Ask Rig - What was ROAS by campaign last month? - Show cost per conversion by ad group this quarter - Which keywords spent the most with no conversions? ## Find wasted spend at the keyword and ad level Rig joins Google Ads keyword and ad performance to spend, so you can surface terms burning budget without returning value. That turns a manual search-term review into a single plain-English question. Ask Rig - Which keywords have high spend and low conversion rate? - Show ads with click-through rate below the campaign average - List keywords with impressions but zero clicks last week ## Track spend pacing against budget Rig reads daily cost from Google Ads, so you can see how fast each campaign is spending and whether it is on track for the month. Marketers catch overspend and underspend before the budget runs out. Ask Rig - How much have we spent month to date by campaign? - Which campaigns are pacing over budget this month? - Show daily spend trend for the brand campaign ## Join ad spend to revenue for true blended performance By joining Google Ads spend to orders or opportunities in your warehouse, Rig measures blended CAC and ROAS on real revenue rather than platform-reported conversions. That gives finance and marketing one number they both trust. Ask Rig - What is blended CAC from Google Ads against closed revenue? - Compare platform-reported conversions to warehouse orders - Which campaigns drove the most revenue per dollar spent? ## Ask your Google Ads data in Claude, ChatGPT or Cursor Rig serves your Google Ads data to AI assistants over MCP. Once Google Ads is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What Google Ads data does Rig sync? Campaigns, ad groups, ads, keywords and daily metrics like impressions, clicks, cost, conversions and conversion value, across search, shopping, display and video. Can Rig calculate ROAS without a dashboard? Yes. Rig models cost and conversion value, so ROAS and cost-per-conversion questions are answered in plain English and broken down by campaign, ad group or keyword. Can I query Google Ads data in Claude or ChatGPT? Yes. Once Google Ads is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP. How often does Google Ads data refresh? Rig Ingest syncs on a schedule you set and tracks schema changes so new campaigns and fields appear automatically. ## Related integrations [![Amazon Ads logo](https://img.logo.dev/advertising.amazon.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Amazon AdsSponsored Products, Brands and Display analytics with ACOS from Amazon Ads.](https://rig.so/integrations/amazon-ads)[![AppLovin logo](https://img.logo.dev/applovin.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)AppLovinMobile user-acquisition and install analytics from your AppLovin campaigns.](https://rig.so/integrations/applovin)[![Criteo logo](https://img.logo.dev/criteo.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)CriteoRetargeting and performance analytics across your Criteo campaigns.](https://rig.so/integrations/criteo)[![LinkedIn Ads logo](https://img.logo.dev/linkedin.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)LinkedIn AdsCampaign, creative and lead performance from the LinkedIn Marketing API.](https://rig.so/integrations/linkedin-ads)[![Meta Ads logo](https://img.logo.dev/facebook.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Meta AdsCampaign, ad set and creative ROAS analytics across Facebook and Instagram.](https://rig.so/integrations/meta-ads)[![Microsoft Ads logo](https://img.logo.dev/ads.microsoft.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Microsoft AdsBing search campaigns, keywords and search terms alongside the rest of your paid spend.](https://rig.so/integrations/microsoft-ads) ## Connect Google Ads data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/google-ads) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)