--- title: "Criteo Integration for Rig: Query Criteo Data in Plain English" description: "Connect Criteo to Rig and query your Criteo data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/criteo" format: markdown --- Browse integrations ![Criteo logo](https://img.logo.dev/criteo.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Advertising Supported # Criteo integration for Rig ## The easiest way to connect Criteo to Claude and other AI tools Criteo is a commerce media and retargeting platform that runs display and retargeting campaigns to bring shoppers back to convert. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Criteo Once connected, Rig models these objects so questions resolve to the right tables and joins: - Campaigns - Ad sets - Spend - Impressions - Clicks - Conversions - Retargeting performance - Revenue ## How Criteo connects to Rig Rig Ingest syncs your Criteo campaigns, ad sets and daily performance into your warehouse on a schedule. Rig models spend, clicks, conversions and revenue so retargeting ROAS questions resolve correctly. ## Measure retargeting ROAS and conversions Rig reads Criteo spend, conversions and revenue, so you can see ROAS and cost per conversion for your retargeting campaigns. That shows whether bringing shoppers back is actually paying for itself. Ask Rig - What was ROAS by campaign last month? - Show cost per conversion by ad set - Which campaigns drive the most retargeting revenue? ## Compare Criteo against other channels Because Criteo lands in the same warehouse as your other ad platforms, Rig can compare its ROAS and conversion cost against Google, Meta and the rest. Marketers see where retargeting fits in the blended picture. Ask Rig - How does Criteo ROAS compare to Meta and Google? - What is blended ROAS across all channels including Criteo? - Which channel has the cheapest conversions this quarter? ## Track spend pacing and budget Rig reads daily Criteo spend, so you can see how campaigns are pacing against budget and catch overspend early. Marketers keep retargeting budget aligned with the month. Ask Rig - How much have we spent month to date by campaign? - Which campaigns are pacing over budget? - Show daily spend trend across Criteo campaigns ## Join Criteo spend to real revenue By joining Criteo spend to orders in your warehouse, Rig measures ROAS and CAC on actual revenue rather than platform-attributed conversions. That keeps retargeting honest against the bottom line. Ask Rig - What is blended CAC from Criteo against warehouse orders? - Compare Criteo-reported conversions to real purchases - Which campaigns drove the most revenue per dollar spent? ## Ask your Criteo data in Claude, ChatGPT or Cursor Rig serves your Criteo data to AI assistants over MCP. Once Criteo is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What Criteo data does Rig sync? Campaigns and ad sets with daily metrics like spend, impressions, clicks, conversions, retargeting performance and revenue. Can Rig measure Criteo retargeting ROAS? Yes. Rig models spend, conversions and revenue, so ROAS and cost-per-conversion questions are answered in plain English by campaign or ad set. Can I query Criteo data in Claude or ChatGPT? Yes. Once Criteo is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP. How often does Criteo data refresh? Rig Ingest syncs on a schedule you set and tracks schema changes so new campaigns and fields appear automatically. ## Related integrations [![Amazon Ads logo](https://img.logo.dev/advertising.amazon.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Amazon AdsSponsored Products, Brands and Display analytics with ACOS from Amazon Ads.](https://rig.so/integrations/amazon-ads)[![AppLovin logo](https://img.logo.dev/applovin.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)AppLovinMobile user-acquisition and install analytics from your AppLovin campaigns.](https://rig.so/integrations/applovin)[![Google Ads logo](https://img.logo.dev/ads.google.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Google AdsCampaign, keyword and conversion analytics from your Google Ads account.](https://rig.so/integrations/google-ads)[![LinkedIn Ads logo](https://img.logo.dev/linkedin.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)LinkedIn AdsCampaign, creative and lead performance from the LinkedIn Marketing API.](https://rig.so/integrations/linkedin-ads)[![Meta Ads logo](https://img.logo.dev/facebook.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Meta AdsCampaign, ad set and creative ROAS analytics across Facebook and Instagram.](https://rig.so/integrations/meta-ads)[![Microsoft Ads logo](https://img.logo.dev/ads.microsoft.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Microsoft AdsBing search campaigns, keywords and search terms alongside the rest of your paid spend.](https://rig.so/integrations/microsoft-ads) ## Connect Criteo data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/criteo) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)