--- title: "Amazon Seller Central Integration for Rig: Query Amazon Seller Central Data in Plain English" description: "Connect Amazon Seller Central to Rig and query your Amazon Seller Central data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/amazon-seller-central" format: markdown --- Browse integrations ![Amazon Seller Central logo](https://img.logo.dev/sellercentral.amazon.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) E-commerce & marketplaces Supported # Amazon Seller Central integration for Rig ## The easiest way to connect Amazon Seller Central to Claude and other AI tools Amazon Seller Central is where third-party sellers manage listings, orders, FBA inventory and payouts across Amazon marketplaces, exposed through the Selling Partner API. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from Amazon Seller Central Once connected, Rig models these objects so questions resolve to the right tables and joins: - Orders - Order items - Products and ASINs - FBA inventory - Settlements - Fees - Returns - Shipments ## How Amazon Seller Central connects to Rig Rig Ingest pulls your orders, order items, ASINs, FBA inventory, settlements, fees and returns from the Amazon Selling Partner API into your warehouse on a schedule. Rig models orders to item grain and joins settlements and fees so true net proceeds and per-ASIN performance resolve correctly. [Read the step-by-step Amazon Seller Central setup guide](https://rig.so/guides/connect-amazon-seller-central) ## Track marketplace revenue and AOV by ASIN Gross sales is order item price times quantity, and AOV is gross sales divided by order count. Rig reads Amazon orders and order items, so you can break revenue and AOV down by ASIN, marketplace and period, and compare FBA against FBM fulfilment without manual report pulls. Ask Rig - What was gross sales and AOV by marketplace last month? - Which ASINs drove the most revenue this quarter? - Compare revenue for FBA versus FBM orders ## Measure repeat purchase and LTV by ASIN Repeat-purchase rate is the share of buyers who order again, and LTV is cumulative net proceeds per buyer over time. Rig joins Amazon order history by buyer where available, so you can build cohorts, track which ASINs drive repeat orders, and compare lifetime value by first product. Ask Rig - What is the repeat-purchase rate by acquisition cohort? - Which ASIN leads to the highest repeat order rate? - Show 12-month LTV for buyers acquired this year ## Analyse product and FBA inventory performance Rig reads Amazon products, ASINs and FBA inventory alongside order items, so you can rank ASINs by units and revenue, flag low-stock FBA SKUs, and spot slow movers tying up storage. That keeps fast sellers in stock and surfaces aged inventory before storage fees pile up. Ask Rig - Which ASINs are selling fast but low on FBA inventory? - Show sell-through rate by ASIN over the last 90 days - Which SKUs have aged FBA inventory at risk of long-term storage fees? ## Reconcile fees, settlements and true net proceeds Net proceeds is gross sales less referral fees, FBA fees, refunds and other deductions captured in settlements. Rig joins Amazon settlements and fees to orders, so you can see real take-home per ASIN and order rather than headline sales, and spot products where fees erase the margin. Ask Rig - What were net proceeds by ASIN after all Amazon fees last month? - Which ASINs have the highest fee burden as a share of sales? - Reconcile a settlement payout to its underlying orders and fees ## Ask your Amazon Seller Central data in Claude, ChatGPT or Cursor Rig serves your Amazon Seller Central data to AI assistants over MCP. Once Amazon Seller Central is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What Amazon Seller Central data does Rig sync? Orders, order items, products and ASINs, FBA inventory, settlements, fees, returns and shipments pulled from the Selling Partner API. Can Rig show true net proceeds after Amazon fees? Yes. Rig joins settlements and fees to orders, so net proceeds, fee burden and per-ASIN margin questions are answered in plain English. Can I query Amazon Seller Central data in Claude or ChatGPT? Yes. Once your Selling Partner data is synced to your warehouse, Rig serves it to Claude, ChatGPT, Cursor and other AI tools over MCP. How often does Amazon data refresh? Rig Ingest syncs on a schedule you set, picking up new orders, returns and settlement reports as the Selling Partner API makes them available. ## Related integrations [![Archive logo](https://img.logo.dev/archive.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)ArchiveCreator, UGC, earned media value and campaign analytics from Archive.](https://rig.so/integrations/archive)[![Frate Returns logo](https://img.logo.dev/frateapp.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Frate ReturnsReturn groups, SKU-level return lines and return-reason taxonomy.](https://rig.so/integrations/frate-returns)[![Jungle Scout logo](https://img.logo.dev/junglescout.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Jungle ScoutAmazon product research, rank, keyword and competitor analytics from Jungle Scout.](https://rig.so/integrations/jungle-scout)[![Mintsoft logo](https://img.logo.dev/mintsoft.co.uk?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)MintsoftFull 3PL warehouse management: orders, stock, invoicing and tracking.](https://rig.so/integrations/mintsoft)[![parcelLab logo](https://img.logo.dev/parcellab.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)parcelLabDelivery tracking, carrier status and delay flags per parcel.](https://rig.so/integrations/parcellab)[![Sellerboard logo](https://img.logo.dev/sellerboard.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)SellerboardAmazon profit, fee, COGS and PPC analytics from Sellerboard.](https://rig.so/integrations/sellerboard) ## Connect Amazon Seller Central data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/amazon-seller-central) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)