--- title: "ActiveCampaign Integration for Rig: Query ActiveCampaign Data in Plain English" description: "Connect ActiveCampaign to Rig and query your ActiveCampaign data in plain English, or ask it in Claude, ChatGPT and Cursor. Governed, validated answers from your warehouse." canonical: "https://rig.so/integrations/activecampaign" format: markdown --- Browse integrations ![ActiveCampaign logo](https://img.logo.dev/activecampaign.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=112&format=png&retina=true) Marketing & email Supported # ActiveCampaign integration for Rig ## The easiest way to connect ActiveCampaign to Claude and other AI tools ActiveCampaign combines email marketing, marketing automation and a light CRM, used mostly by small and mid-sized businesses to run lifecycle campaigns. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) ## What Rig syncs from ActiveCampaign Once connected, Rig models these objects so questions resolve to the right tables and joins: - Contacts - Accounts - Deals - Pipelines - Lists - Campaigns - Tags - Automations ## How ActiveCampaign connects to Rig Give Rig the account API URL and token from Settings then Developer. Rig syncs contacts, accounts, deals, pipelines, lists, campaigns, tags and automations, so the marketing side and the deal side land together rather than in separate exports. ## Follow a contact from campaign to closed deal ActiveCampaign holds both the email activity and the deal record, but reporting across the two is thin. In the warehouse they join properly, so a campaign can be measured on the deals it produced rather than on opens and clicks. Ask Rig - Which campaigns produce contacts that become deals? - What is the average deal value by acquisition campaign? - How long from first email engagement to closed deal? ## See what automations actually achieve Automations accumulate and rarely get reviewed. With automation membership and outcomes in the warehouse, you can check which sequences move people forward and which quietly do nothing but send email. Ask Rig - Which automations have the best conversion to purchase? - How many contacts are sitting in automations that never complete? - Which sequences drive the most unsubscribes? ## Segment on behaviour, not just tags Tags and lists describe what marketing believes about a contact. Once orders and product usage sit beside them, you can compare that belief against what people actually did and fix segments that have drifted. Ask Rig - Do contacts tagged as high intent actually buy more? - Which list segments have the best repeat purchase rate? - Where do our tags disagree with real behaviour? ## Ask your ActiveCampaign data in Claude, ChatGPT or Cursor Rig serves your ActiveCampaign data to AI assistants over MCP. Once ActiveCampaign is synced into your warehouse, you can ask questions in plain English from the tool you already use, and every answer is backed by validated, governed SQL. - [Claude](https://rig.so/integrations/claude) - [Claude Code](https://rig.so/integrations/claude-code) - [Cursor](https://rig.so/integrations/cursor) - [ChatGPT](https://rig.so/integrations/chatgpt) - [Codex](https://rig.so/integrations/codex) - [Gemini](https://rig.so/integrations/gemini) ## Frequently asked questions What does Rig sync from ActiveCampaign? Contacts, accounts, deals, pipelines, lists, campaigns, tags and automations. What credentials do I need? The account-specific API URL and an API token, both from Settings then Developer in ActiveCampaign. Does it include the CRM side as well as email? Yes. Deals and pipelines come across with the marketing objects, which is what allows campaign performance to be measured in pipeline rather than engagement. Can I join it to ecommerce data? Yes. With ActiveCampaign and your store in one warehouse, email activity joins to actual orders rather than to platform-reported attribution. ## Related integrations [![Alia logo](https://img.logo.dev/alia.me?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)AliaPopup and quiz capture funnels, with attributed orders and quiz answers.](https://rig.so/integrations/alia)[![Apollo.io logo](https://img.logo.dev/apollo.io?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Apollo.ioOutbound sequence and reply-rate analytics from your Apollo.io data.](https://rig.so/integrations/apollo)[![Beam (Lightmeter) logo](https://img.logo.dev/lightmeter.io?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Beam (Lightmeter)Cold outbound deliverability and reply-rate analytics from your Beam by Lightmeter data.](https://rig.so/integrations/beam)[![GoAffPro logo](https://img.logo.dev/goaffpro.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)GoAffProAffiliate revenue and commission analytics from your GoAffPro data.](https://rig.so/integrations/goaffpro)[![HeyReach logo](https://img.logo.dev/heyreach.io?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)HeyReachLinkedIn outreach and acceptance-rate analytics from your HeyReach data.](https://rig.so/integrations/heyreach)[![Instagram Business logo](https://img.logo.dev/instagram.com?token=pk_AdkTbLWDS1iunmvTK2qm1g&size=72&format=png&retina=true)Instagram BusinessOrganic Instagram reach, engagement, demographics and per-post insights.](https://rig.so/integrations/instagram-business) ## Connect ActiveCampaign data to AI tools like Claude Rig builds a governed context layer over your data so every team, and every AI tool, asks questions and gets answers they can trust. [Try Rig](https://app.rig.so/signup)[Book a demo](https://rig.so/book-demo) --- - [This page as HTML](https://rig.so/integrations/activecampaign) - [Site map for language models](https://rig.so/llms.txt) - [API and agent documentation](https://rig.so/developers)